After months of waiting and resisting myself, I finally decided to subscribe to the Yahoo Music Unlimited subscription service. It is a neat concept, though not new (Real Rhapsody had it for a while) … but at 5 bucks a month, it trumps anything else in the market.
I never liked iTunes for music and I always have been a big fan of LaunchCast from Yahoo. The matching engine that Yahoo has built is pretty neat. In Launch, I almost never have to skip songs anymore.
And now, with YMU, the same is done with albums, artists and songs. The recommendations are quite cool and I have so many songs/albums already added to My Music. The bookmarking feature is cool – so now, anytime I have an internet connection, I can listen to any song on demand.
Looking forward to using it a lot …
Romit's Stream 
True, for 5 bucks may be i can live with the feeling of not ‘owning’ any music at end of the day. Though my coworker keeps reminding me that he got in at 2.99/mo deal!
@samir: yes, I was tempted to sign up at that time, but I felt cheated to be paying for being a beta tester!! After all, they did have a ton of bugs at the time … not to say that they are bug-free today … the YME is a memory leaker, I think.