Plex, the “media center” software application built for a multitude of devices, has a Windows Phone app now. They wrote up a blog post about it and while I am excited that there is a WP7 app now, it was heartening to see the praise they had for WP7 both from a user’s perspective as well as from a developer’s perspective.

There are so many gems in that post, I felt compelled to not only write this blog post, but highlight a bunch of the gems from the post:

Android phones never managed to capture my interest. They just looked and felt like bad photocopies of the iPhone, and didn’t offer anything new I was interested in, like the ability to install a custom theme that looked even uglier than the default, or download torrents on my phone, or play a Matrix animation in the background, or remove my battery, or spend time killing random processes, or over-clock my CPU, or any other beardy sort of thing.

Fast-forward to this January, I ordered a second hand Samsung device to help with development, and promptly fell in love with it.

As much as Android felt like (poorly) recycled ideas and bad new ones, Windows Phone felt original, well designed, and fun to use.

The performance was great, really smooth in a way iOS is and Android isn’t even in ICS.

The “pivot” and “panorama” UI concepts were fresh and a great way of making good use of a small screen in portrait mode. The typography was clean and brazen.

The integration of Facebook and Twitter made them feel like first class citizens, not an afterthought.

The live tiles on the home screen were a great way to make the phone feel alive.

But the iPhone felt staid, for lack of a better word. I wanted to be able to pin a few email folders to my home screen and watch them update live. I wanted to see all my social updates in a more integrated way. I missed being able to go to a contact (which I could also pin to my home screen), and easily see the conversations (Facebook, or SMS) I was having with them, and recent photos they’d uploaded.

The iOS development environment is quite good, with the weakest link being Objective-C, which has a steep learning curve and feels like it stepped out of the 80s with a cocaine hangover.

Android, oh, Android, I don’t mean to pick on you once again, but your edit-build-deploy cycle is long enough to make a grown man cry, and then stab himself in the eyeballs, and then cry some more. Java is fine, but the surrounding environment and piss-poor emulator makes it much harder to develop for than it should be.

So how is the Windows Phone development environment? It’s scary good. C# is a great language, .NET is a solid framework, XAML is a really nice way to design user interfaces, and the edit-build-deploy cycle is fast.

We were able to write the [WP7] app from start to finish in two months, between two engineers working part time, which is almost an order of magnitude faster than it took for the iOS and Android app.

58 minutes later an a new wp7 Instagram client is born. I think that's a record for me (but #nuget helped me along the way)

— Bil Simser (@bsimser) January 13, 2012

My last thought on Windows Phone is that it’s got all the ingredients it needs to be successful: It’s a fun, useful, well-designed platform, with sexy (Nokia) hardware, and it’s as good for developers as it is for users. It deserves much more marketshare than it has, and Microsoft seems to be making most of the right moves (about time).

Hope to see many others release their WP7 apps. Are you listening, Instagram?