Romit Mehta


Traffic reporters on the radio

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No offense to the traffic reporters on the radio, but why are they there? Don’t they just read the traffic report from a sheet of paper? Why can’t the DJ’s do it themselves?

Is it done to introduce a change in the lineup? To mix it up and make it a little less monotonous?

I just don’t see the need for a traffic reporter - they might as well become a part of the radio shows.