Very interesting post on his blog…some comments are noteworthy:

The reality for the NBA however is that we have let the media coverage of our game be personality based. The NFL has someone on trial or in jail every single week. Sure hasnt affected their ratings at all. Why ? Because media coverage is of the team, game strategy and in game matchups. Most of us couldnt identify 90 pct of the players on our favorite football team in a lineup. You might know their name and number, but you have no idea what they look like.

Watch the pregame of NFL games. They have talked to coaches about plays. They talk about plays. They talk about defensive strategy. They talk about what will be run in which situations. Fans do the same. It makes watching the games a lot more fun.

What do we talk about before an NBA game ? Sure we talk about individual matchups. We might even talk about individual skills. But how many in the media even know that there is a play run and a defense called , with options, bailouts and audibles on almost every single possession ? And how many write or talk about them ?

Watching the ESPN crew with Stephen A, Greg Anthony and Tim Legler is painful. They are a cliche a second. Same soundbites every single game, just the player names are changed. TNT isnt much better. At least Barkley is entertaining at saying nothing.

Has anyone ever heard after a basket; ” I expect the Mavs to run a thumbs down or horns side in this situation. Detroit is probably expecting them to push the ball, so watch for the Pistons to use a send 4 to the Offensive boards and everyone else gets back when the ball goes up into a man to man, gold on the post, come on first dribble on an entry pass”.

Never. Instead we get mindless drivel about players. I know the game is fast and doesnt have the breaks that football has, but there is still time to discuss these things during stoppages and free throws.

Im just as guilty of letting it happen at the Mavs in our media. Its something I have to find a way to cure.